Marketing

The behind-the-scenes marketing for the new Batman movie is remarkable. A lot of attention has been given to Heath Ledger’s performance in the upcoming film and rightly so, but I think there’s going to be a lot more than just Batman vs. Joker in this film. Click over to www.ibelieveinharveydent.com and see for yourself. A ‘grassroots’ campaign, complete with a touring campaign van that’s promotong Harvey Dent for DA of Gotham City. I don’t know if Two Face will make an actual appearance in the film, but they’re setting up the Batman franchise. For once, the characters are believable, and that goes a long way in ‘comic book’ movies.

harveydent.jpg

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